PGA Golf Exhibitions, in partnership with the PGA of America, announced today the shift to an all-virtual format for the 2021 PGA Merchandise Show, to be held January 26-29, 2021. Prioritizing the health and well-being of the global golf community during the ongoing pandemic, the decision was made with guidance and feedback from exhibitors, attendees, PGA Professionals, the PGA of America, key industry associations, vendor partners and additional event stakeholders.

“We are thankful to the PGA of America, exhibiting companies, attendees, PGA Professionals and industry partners for their strong support and guidance that has allowed us to develop this exciting reimagination of the 2021 PGA Merchandise Show,” said PGA Golf Exhibitions Event Vice President Marc Simon.

“This year’s virtual PGA Show will offer unparalleled online engagement, connecting our industry to drive business and grow the game. Technology has brought us together in amazing new ways during the pandemic, and we plan to capitalize on these innovative solutions to make the PGA Show even better moving forward. Recognizing the increased interest in the game and potential growth in 2021 and beyond, we are excited to return to Orlando in 2022 to combine the best of technology advancements with the invaluable experience of face-to-face connections. Together, we are evolving and have the opportunity to emerge stronger and better connected than ever before.”

PGA Professionals, golf retailers, industry leaders and manufacturers from around the globe will be able to attend the show from the safety of their homes, facilities or offices, and actively reconnect with the industry to drive substantial business results. The easy-to-use platform will become available for appointment scheduling in mid-December, with full content provided live during PGA Show Week, January 26-29, 2021, and available on-demand for an extended period of time after the Show concludes. The exhibitor marketplace will remain open on an ongoing basis to help exhibiting companies and buyers drive commerce throughout 2021. Complimentary industry attendee registration details will be announced shortly.

About the PGA Merchandise Show

The PGA Merchandise Show, organized by Reed Exhibitions in partnership with the PGA of America, traditionally welcomes some 1,000 golf companies and brands and nearly 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. Prioritizing the health and well-being of the global golf community during the ongoing pandemic, the 68th edition of the PGA Merchandise Show will shift to an all-virtual format, Jan. 26-29, 2021. For additional event details, please visit PGAShow.com, and follow us on Twitter, Instagram and Facebook.