News

Philadelphia PGA Section and Silvercrest Asset Management Group Partner to Create the Silvercrest Cup to Reward Playing Excellence, Support Local Foundations

Lower Gwynedd Township, Pa. (February 15, 2022) — The Philadelphia PGA Section, one of the PGA of America’s 41 geographical managing entities, and Silvercrest Asset Management Group, an investment advisor providing asset management and family office services to high net worth individuals and select institutional investors, have partnered to create the Silvercrest Cup, a new tournament series for Philadelphia PGA Professionals.

Beginning this season, the series will include four qualifying events for Philadelphia PGA Professionals, and will culminate in a $30,000 Silvercrest Cup final, hosted at the historic Donald Ross-designed Gulph Mills Golf Club in King of Prussia, Pa. The Silvercrest Cup champion is set to receive $15,000, one of the most lucrative winner’s checks on the Section’s tournament calendar. In addition to the final purse, each qualifying event will include a bonus pool of $3,000, to be shared between each qualifier’s champion and runner-up.

While the Silvercrest Cup rewards playing excellence of Philadelphia PGA Professionals and top amateurs, the series will also provide significant donations to local foundations, including the Philadelphia PGA Section’s 501(c)(3) charitable foundation, PGA REACH Philadelphia, and the GAP’s J.Wood Platt Caddie Scholarship Trust.

“We’re very excited about the new Silvercrest Cup tournament series and are grateful to our newest partner, Silvercrest Asset Management Group, for the opportunities they are providing to our PGA Professionals, and our foundation,” said Section Executive Director Geoff Surrette, PGA. “Silvercrest values the hard work and dedication of our PGA Members, and are invested in them and the industry’s future, beginning at the local level.”

Silvercrest Chairman and CEO, Richard R. Hough III, said “Silvercrest Asset Management Group believes in giving back to the communities we live and work in. It is extremely rewarding to recognize and assist those who share our passion for learning, teaching, and striving for excellence.

“PGA Professionals share the same attributes for success and giving back that Silvercrest believes in,” he continued. “Their dedication to the game of golf and the members of the clubs that they unselfishly serve is unmatched in any other sport.”

Fifty-four PGA Professionals will earn their place in the 2022 Silvercrest Cup final via a points system drawn from their performance in each qualifying event; the top eight amateurs on the Golf Association of Philadelphia’s (GAP) William Hyndman III Player of the Year list will also be invited to compete. To follow the action throughout the season, visit phillypga.com.
2022 Silvercrest Cup Tournament Series Schedule

May 9, 2022
Delaware Valley Open

Silvercrest Cup Qualifier No. 1
Rolling Green Golf Club
Springfield, Pa.

May 16, 2022
TaylorMade Classic

Silvercrest Cup Qualifier No. 2
Cedarbrook Country Club
Blue Bell, Pa.

June 20, 2022
Conestoga Classic

Silvercrest Cup Qualifier No. 3
Conestoga Country Club
Lancaster, Pa.

July 29, 2022
Doylestown Open

Silvercrest Cup Qualifier No. 4
Doylestown Country Club
Doylestown, Pa.

September 26, 2022
Silvercrest Cup

Gulph Mills Golf Club
King of Prussia, Pa.

About Silvercrest Asset Management Group
Silvercrest Asset Management Group was founded in April 2002 by a group of highly experienced investment professionals with the goal to create a firm dedicated to serving individuals, families and select institutions with significant financial assets. Since inception, Silvercrest has nurtured an entrepreneurial, collegial, and action-oriented business culture with a client first ethos that has led to a 98% client retention rate. Our dedication to serving our clients’ needs first and to providing institutional quality asset management capabilities to the marketplace, has allowed Silvercrest to prosper and grow.  Over the past twenty years, we’ve grown to a diverse organization with 148 employees from various backgrounds in offices around the country and today, we manage over $22 billion dollars in assets on behalf of our clients.

About the Philadelphia PGA Section
The Philadelphia PGA Section, covering eastern Pennsylvania, southern New Jersey and Delaware, is one of 41 geographical managing entities of the PGA of America. This Section manages nearly 900 PGA Members and Associates who are employed at over 590 golf facilities in our region.

Contacts: 

Matt Frey, PGA, Communications Director, Philadelphia PGA Section, mfrey@pgahq.com

Kate Morin, Vice President, Silvercrest Asset Management Group, kmorin@silvercrestgroup.com