Lower Gwynedd Township, Pa. (February 6, 2024) — The Philadelphia PGA Section, one of 41 geographical managing entities of the PGA of America, covering eastern Pennsylvania, southern New Jersey, Delaware, and northeastern Maryland, has unveiled a modernized logo to coincide with the Association’s updated brand and “We Love this Game” marketing campaign. The campaign aims to elevate and reinforce the role of PGA of America Golf Professionals as boldly influencing the present and future of the sport and industry by delivering more enjoyable experiences to golfers everywhere, no matter where they may be on their golf journeys.

In conjunction with the marketing campaign, the Section has introduced an updated, modernized logo (below) to help better distinguish the Association’s brand in the vast golf industry. The logo, designed for digital and social media, broadcast, and print usage, showcases a more open, simplified look that builds off the Association and Section’s heritage while bringing more attention to the “PGA of America.”

The goal is to help differentiate PGA of America Golf Professionals, partners and programs that currently drive demand for the game at more than 10,000 facilities in America (nearly 600 in the Section), and for the nearly 41 million individuals who play this game we all love.

“The PGA of America consists of more than 29,000 men and women golf professionals who are motivated by their love for the game of golf, which is the underlying concept behind the ‘We Love this Game’ campaign,” says PGA of America President John Lindert, the PGA Director of Golf at Country Club of Lansing (Michigan). “Since 1916, PGA of America Golf Professionals have been the connection point of the everyday golfer’s journey. Partnering with Omaha Productions will only amplify what our PGA of America Golf Professionals do for the game on a daily basis.”

Phase One of the marketing campaign will consist of commercials and digital and social content produced by Omaha Productions, the media company launched by Peyton Manning. Appearances will be made by Michael Block, the PGA of America Head Golf Professional at Arroyo Trabuco Golf Club in Mission Viejo, California, whose incredible performance at the 2023 PGA Championship captivated the world; Joanna Coe, the PGA of America Director of Instruction at Merion Golf Club in Ardmore, Pennslyvania; Dr. Alison Curdt, the PGA of America Director of Instruction at Wood Ranch Golf Club in Simi Valley, California; and Rich Jones, the PGA of America District Manager at Golf Galaxy in Bay Shore, New York, and the Founder of the Jones Golf Academy.

The campaign will shine a light on how the more than 29,000 men and women of the PGA of America are the game’s most highly skilled coaches, operators of the most acclaimed facilities and golf businesses on the planet, and golf experts who love the game and are passionate about being the access point to the sport for millions of golfers of every generation and background.

“As we embraced the directive of the PGA of America Board of Directors to find a way to celebrate and differentiate the more than 29,000 PGA of America Golf Professionals’ critical role in the golf ecosystem, we couldn’t have found a more innovative and creative partner than Omaha Productions to deliver on that opportunity,” says Jeff Price, Chief Commercial Officer of the PGA of America. “The Omaha team completely embraced the challenge to both differentiate PGA of America Golf Professionals and inspire passion among the 41 million golfers embracing our sport today. We truly believe they are the right partner to help us tell an emotional and differentiated story.”

About the Philadelphia PGA Section
The Philadelphia PGA Section, covering eastern Pennsylvania, southern New Jersey, Delaware, and northeastern Maryland, is one of 41 geographical managing entities of the PGA of America. This Section manages nearly 900 PGA of America Members and Associates who are employed at over 590 golf facilities in our region.Contact: Matt Frey, PGA, Communications Director, mfrey@pgahq.com